How a downtown Irish pub went from barely posting to being found by thousands of new people every month, on social, on Google and on its own new website.

Flannery’s business rises and falls with the downtown calendar. Game days, concerts and major events bring different specials, menus and promotions, while quieter days rely on happy hour, trivia and the weekly regulars. Because that schedule can change week to week, and sometimes day to day, the pub’s marketing has to change with it.

As a walk-in-only spot, Flannery’s doesn’t have reservations to fall back on, so guests need a quick, reliable way to see what’s happening before they head downtown. Before Growth Social, the pub’s social media was barely active, averaging just six Facebook interactions a month, with no up-to-date website to send people to. On a block this competitive, that’s enough to send a customer next door.